Dimple / Haig

The Haig´s play a main role in scottish whisky history. Robert Haig was sentenced in 1655 because he distilled on the holy sabbat which was in that time a bad crime. John Haig founded with his brother the company Haig & Haig in 1888 and he played also a key role in founding the DCL.

The Dimple itself was invented around 1890 and it was the best sold scotch at that time in the USA where it was called Pinch. The well known bottle was registered in 1919 and it was the first registered bottle form after Coca Cola. The slogan „Don´t be vague ask for Haig“ is still used today.

The Haig Gold Label was one of the best sold whiskies in the 1930ies but it has been disappeared today.